WHO IS CLARA?
Clara is a UX & Service Designer operating at the intersection of art, strategy, and cultural narratives. She strives to fuse artistic expression with meticulous strategy, delivering not just eye-candy visuals, but also meaningful ones.
Experience
2022 - 2024
Nafas Indonesia
Visual Designer
Nafas is an air quality app with a mission to make air quality data accessible and drive policy change in Indonesia.
As a Visual Designer, I collaborated with Content, Data, and Growth team to translate environmental research and complex air-quality datasets into accessible digital experiences across app interfaces, social platforms, and public communications —establishing Nafas as the opinion leader of air quality in Indonesia.
2022 - 2024
Nafas Indonesia
Visual Designer
Nafas is an air quality app with a mission to make air quality data accessible and drive policy change in Indonesia.
As a Visual Designer, I collaborated with Content, Data, and Growth team to translate environmental research and complex air-quality datasets into accessible digital experiences across app interfaces, social platforms, and public communications —establishing Nafas as the opinion leader of air quality in Indonesia.
2022 - 2024
Nafas Indonesia
Visual Designer
Nafas is an air quality app with a mission to make air quality data accessible and drive policy change in Indonesia.
As a Visual Designer, I collaborated with Content, Data, and Growth team to translate environmental research and complex air-quality datasets into accessible digital experiences across app interfaces, social platforms, and public communications —establishing Nafas as the opinion leader of air quality in Indonesia.
2020 - 2022
CXO CT Corp
Graphic Designer – Strategist
CXO (Creative Xperience Office) is the creative business unit of CT Corp Indonesia —a conglomerate company with holdings in financial, media, hospitality, entertainment, property, and retail sectors.
Working under the Strategist division, I was responsible for conceptualizing design directions within CT Corp’s ecosystem cross-functionally with the Strategist, Product, Marketing and Production team.
Companies/clients: CXO Media, Beautynesia, Female Daily Network, Coffee Bean & Tea Leaf, Trans Hotel Group, Trans Shopping Mall, Allo Bank, Kuncie (Telkomsel).
Case Studies: Allo Bank | Female Daily Best of Beauty Awards 2021 | CXO Media
2020 - 2022
CXO CT Corp
Graphic Designer – Strategist
CXO (Creative Xperience Office) is the creative business unit of CT Corp Indonesia —a conglomerate company with holdings in financial, media, hospitality, entertainment, property, and retail sectors.
Working under the Strategist division, I was responsible for conceptualizing design directions within CT Corp’s ecosystem cross-functionally with the Strategist, Product, Marketing and Production team.
Companies/clients: CXO Media, Beautynesia, Female Daily Network, Coffee Bean & Tea Leaf, Trans Hotel Group, Trans Shopping Mall, Allo Bank, Kuncie (Telkomsel).
Case Studies: Allo Bank | Female Daily Best of Beauty Awards 2021 | CXO Media
2020 - 2022
CXO CT Corp
Graphic Designer – Strategist
CXO (Creative Xperience Office) is the creative business unit of CT Corp Indonesia —a conglomerate company with holdings in financial, media, hospitality, entertainment, property, and retail sectors.
Working under the Strategist division, I was responsible for conceptualizing design directions within CT Corp’s ecosystem cross-functionally with the Strategist, Product, Marketing and Production team.
Companies/clients: CXO Media, Beautynesia, Female Daily Network, Coffee Bean & Tea Leaf, Trans Hotel Group, Trans Shopping Mall, Allo Bank, Kuncie (Telkomsel).
Case Studies: Allo Bank | Female Daily Best of Beauty Awards 2021 | CXO Media
2019
MATA Studio
Graphic Design Intern
Jakarta-based brand identity and experience design studio specializing on eclectic Indonesian cultural influences.
As an intern I crafted diverse visual elements including environmental and collateral designs, illustration, motion graphics and engaging social media content. I also assisted exhibition and event preparations.
Clients: Lexus, Sejauh Mata Memandang, and Didi Budiarjo.
2019
MATA Studio
Graphic Design Intern
Jakarta-based brand identity and experience design studio specializing on eclectic Indonesian cultural influences.
As an intern I crafted diverse visual elements including environmental and collateral designs, illustration, motion graphics and engaging social media content. I also assisted exhibition and event preparations.
Clients: Lexus, Sejauh Mata Memandang, and Didi Budiarjo.
2019
MATA Studio
Graphic Design Intern
Jakarta-based brand identity and experience design studio specializing on eclectic Indonesian cultural influences.
As an intern I crafted diverse visual elements including environmental and collateral designs, illustration, motion graphics and engaging social media content. I also assisted exhibition and event preparations.
Clients: Lexus, Sejauh Mata Memandang, and Didi Budiarjo.
2018
Indonesia Asian Games 2018 Organizing Committee (INASGOC)
Graphic Design Intern
Designed environmental graphics and communication materials for a large-scale international sporting event involving 11,000+ athletes from 45 countries, ensuring consistency across physical venues and digital media.
2018
Indonesia Asian Games 2018 Organizing Committee (INASGOC)
Graphic Design Intern
Designed environmental graphics and communication materials for a large-scale international sporting event involving 11,000+ athletes from 45 countries, ensuring consistency across physical venues and digital media.
2018
Indonesia Asian Games 2018 Organizing Committee (INASGOC)
Graphic Design Intern
Designed environmental graphics and communication materials for a large-scale international sporting event involving 11,000+ athletes from 45 countries, ensuring consistency across physical venues and digital media.
2018 - now
Self-employed
Freelance Multidisciplinary Designer
Formulated creative solutions for clients across industries: beauty, technology, NGO, government agencies, ministries and private clients.
2018 - now
Self-employed
Freelance Multidisciplinary Designer
Formulated creative solutions for clients across industries: beauty, technology, NGO, government agencies, ministries and private clients.
2018 - now
Self-employed
Freelance Multidisciplinary Designer
Formulated creative solutions for clients across industries: beauty, technology, NGO, government agencies, ministries and private clients.
Education
2024 - now
Politecnico di Milano
Master of Science, Digital and Interaction Design
Applied design methodologies to complex domains (AI-powered digital solutions, phygital experiences, and automotive HMI) with core objectives of increasing system intuitiveness and designing for inclusivity.
Awardee of the Invest Your Talent in Italy Scholarship (5% acceptance rate).
Projects: SIMON | Naviu | SOSpesa NoLo | Stop to Drop
2024 - now
Politecnico di Milano
Master of Science, Digital and Interaction Design
Applied design methodologies to complex domains (AI-powered digital solutions, phygital experiences, and automotive HMI) with core objectives of increasing system intuitiveness and designing for inclusivity.
Awardee of the Invest Your Talent in Italy Scholarship (5% acceptance rate).
Projects: SIMON | Naviu | SOSpesa NoLo | Stop to Drop
2024 - now
Politecnico di Milano
Master of Science, Digital and Interaction Design
Applied design methodologies to complex domains (AI-powered digital solutions, phygital experiences, and automotive HMI) with core objectives of increasing system intuitiveness and designing for inclusivity.
Awardee of the Invest Your Talent in Italy Scholarship (5% acceptance rate).
Projects: SIMON | Naviu | SOSpesa NoLo | Stop to Drop
2016 - 2020
Northumbria University
Bachelor of Arts (Honours), Global Visual Communication Design
Grade: First Class Honor | Final project: 96/100
Final project: "Creative Promotion of Asian Cinema in the USA: Through the Asian Lens”. Focused on brand identity and creative direction for film exhibition.
2016 - 2020
Northumbria University
Bachelor of Arts (Honours), Global Visual Communication Design
Grade: First Class Honor | Final project: 96/100
Final project: "Creative Promotion of Asian Cinema in the USA: Through the Asian Lens”. Focused on brand identity and creative direction for film exhibition.
2016 - 2020
Northumbria University
Bachelor of Arts (Honours), Global Visual Communication Design
Grade: First Class Honor | Final project: 96/100
Final project: "Creative Promotion of Asian Cinema in the USA: Through the Asian Lens”. Focused on brand identity and creative direction for film exhibition.
2016 - 2020
Binus Northumbria School of Design
Bachelor of Arts, Graphic Design & New Media
GPA: 3.71/4.00 | Highest Thesis Grade in Class of 2020
Thesis: "Rebranding Museum Layang-Layang Indonesia". Focused on cultural identity design and narrative environments with Augmented Reality (AR) in advertising.
2016 - 2020
Binus Northumbria School of Design
Bachelor of Arts, Graphic Design & New Media
GPA: 3.71/4.00 | Highest Thesis Grade in Class of 2020
Thesis: "Rebranding Museum Layang-Layang Indonesia". Focused on cultural identity design and narrative environments with Augmented Reality (AR) in advertising.
2016 - 2020
Binus Northumbria School of Design
Bachelor of Arts, Graphic Design & New Media
GPA: 3.71/4.00 | Highest Thesis Grade in Class of 2020
Thesis: "Rebranding Museum Layang-Layang Indonesia". Focused on cultural identity design and narrative environments with Augmented Reality (AR) in advertising.
2013 - 2016
Labschool Kebayoran
High School Diploma, Science
Activities and societies: Lamuru Percussion, Sky Avenue 2015 (Creative Team), Skylite Musicals 2015 (Property Team)
2013 - 2016
Labschool Kebayoran
High School Diploma, Science
Activities and societies: Lamuru Percussion, Sky Avenue 2015 (Creative Team), Skylite Musicals 2015 (Property Team)
2013 - 2016
Labschool Kebayoran
High School Diploma, Science
Activities and societies: Lamuru Percussion, Sky Avenue 2015 (Creative Team), Skylite Musicals 2015 (Property Team)
Volunteer Actvities
2025
Fuorisalone for Milan Design Week
E.Reporter
Fuorisalone is a multi-channel reference platform initiated by Studiolabo that supports the set of events in different neighbourhoods throughout Milan Design Week. As an e.Reporter, I was responsible for taking photos and publishing them on the Fuorisalone official website to support the events’ coverage.
2025
Fuorisalone for Milan Design Week
E.Reporter
Fuorisalone is a multi-channel reference platform initiated by Studiolabo that supports the set of events in different neighbourhoods throughout Milan Design Week. As an e.Reporter, I was responsible for taking photos and publishing them on the Fuorisalone official website to support the events’ coverage.
2025
Fuorisalone for Milan Design Week
E.Reporter
Fuorisalone is a multi-channel reference platform initiated by Studiolabo that supports the set of events in different neighbourhoods throughout Milan Design Week. As an e.Reporter, I was responsible for taking photos and publishing them on the Fuorisalone official website to support the events’ coverage.
2024
Digital Design Days Milano
Front Desk Greeter
Welcomed and guided international speakers and attendees during a 3-day design conference, supporting event logistics and visitor experience.
2024
Digital Design Days Milano
Front Desk Greeter
Welcomed and guided international speakers and attendees during a 3-day design conference, supporting event logistics and visitor experience.
2024
Digital Design Days Milano
Front Desk Greeter
Welcomed and guided international speakers and attendees during a 3-day design conference, supporting event logistics and visitor experience.
Exhibition / Publications
2019
D&AD New Blood Festival
Documentation Team
Part of university booth
2019
D&AD New Blood Festival
Documentation Team
Part of university booth
2019
D&AD New Blood Festival
Documentation Team
Part of university booth
2018
Packaging of the World
Featured project: Dedinginan
2018
Packaging of the World
Featured project: Dedinginan
2018
Packaging of the World
Featured project: Dedinginan